This full lesson covers BTEC Level 3 eSports Unit 1: Introduction to eSports A1 Organisation and Structure of UK eSports, including; • Definition of esports and its classification under UK law. • Involvement of the UK Government, e.g. Department for Digital, Culture, Media & Sport (DCMS). • British Esports Association. • Esports and the wider video game industry. • The Association for UK Interactive Entertainment (Ukie). • The National University Esports League (NUEL). • National Student Esports (NSE). • Commercial versus not-for-profit organisations. • Tournament organisers, e.g. ESL, Gfinity, epic.LAN, GAME/Insomnia Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A6 of Unit 3: Enterprise and Entrepreneurship in eSports. The lesson content includes; Measures of success, e.g.: o audience figures o profit o sales and revenue o impact of branding, advertising and sponsorship o influence in the gaming space o consumer appeal o engagement of fans o event attendance. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players B3 Signs and Symptoms of Poor Physical Fitness and Wellbeing, including; Physical signs and symptoms: o reduced sleep or negative sleep patterns o poor hygiene o poor diet, including negative calorie intake or poor food choices o decreased personal interests. • Psychological signs and symptoms: o reduced motivation o decreased self-confidence and self-esteem o difficulties in personal relationships o increased emotional stress o increased irritability and lack of patience

This full lesson covers A1 Enterprise and Purpose for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson covers; • Different types of esports enterprises, including: o playing: individual gamers, teams, shoutcaster, host, coaches, admin and referees o product: managers, developers, broadcasters and producers o analytics: analysts, coaches o marketing: PR executives, sales and partnership managers, social media managers, community managers, event managers o management: agents, teams, individuals o content: creators, publishers, journalists, streamers, distributors o support: solicitors, statisticians, finance, player ancillary services, team logistics. • Types of enterprise: start-up, lifestyle, social enterprise, franchise, internet only. • Legal formats for enterprise: sole trader, partnership, limited partnership, private limited company (Ltd), public limited company (PLC). • Compliance: preventing fraud, law and regulations, intellectual property, copyright, HMRC. • Purpose, e.g. to make a profit, survive, expand, maximise sales, provide a service, being ethical, increase followers/users or increase brand awareness. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Learning Aim A for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson includes; Entrepreneurship is the ability and motivation to: o create, develop, organise, manage and grow a new enterprise, team or idea o anticipate risks and uncertainty and show determination and bravery in the pursuit of success and profit o deal with all aspects of planning, running and growing an enterprise, e.g. finance, marketing, legal aspects and production. • Esports entrepreneurial skills, e.g. talented, experienced, aware of competition, disciplined, persuasive, capacity to inspire others, good financial planning, team worker, good communication, good work ethic, able to deal with pressure, self-confident, aspirational, able to stand out, good work-life balance. • Entrepreneurial behaviours, e.g. confident, positive, passionate, takes the initiative, has self-belief, driven, adaptable, flexible, intuitive, imaginative, has a desire to succeed, has a clear vision, focused, curious, has realistic expectations, resilient. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A5 of Unit 3: Enterprise and Entrepreneurship in the eSports Industry. Content includes; Strategic, e.g. current competitors/potential for new competitors, vision and ethos, corporate takeover. • Compliance, e.g. regulatory bodies, tournament rules, player registration, health and safety laws, international rules and laws, censorship, political correctness. • Financial, e.g. registration and tournament fees, non-payment of prize money, interest rates, tax, insurance, equipment, salaries. • Operational, e.g. the breakdown or theft of key equipment, transport, housing or accommodation, lack of authenticity. • Using enterprise skills and capabilities, overcoming problems, strategic planning and thinking, using new technologies and techniques, being responsive to changes within the industry and futureproofing, e.g. franchising. • Risks of a lack of enterprise: reduced turnover, Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of the specification for the BTEC Level 3 in eSports; Motivation for starting a new esports enterprise: o autonomy, mastery and purpose: freedom, flexibility, self-improvement, better working conditions, potential for success o challenge: personal challenge, fulfilling a vision, to use and enhance existing skills, enhance personal reputation, fame o financial motives: financial security, larger income, bonuses and wealth. • The impact of motivation on enterprise performance, maintaining personal motivation and motivating team. • Teamwork: need to belong, creating relationships through membership, need for power, member attributes, member motivation and participation, team process, coordination, communication, cohesion, dynamics, collective and cognitive intelligence, sense of belonging. • Creativity: stimulating creativity, e.g. imagination, visualisation, crystallising the vision Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A4 of Unit 3: Enterprise and Entrepreneurship in eSports. Content covered; Knowledge of the industry ecosystem: o games publishers o competition o rights and content o finance o brand partnerships o broadcasting o streaming o ranked modes o tournaments o coaching o team resources Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 of Unit 3: Enterprise and Entrepreneurship in eSports. The lesson includes; • Sources of enterprise ideas: o hobbies and interests o necessity o competitors o gaps in the market o access to a niche market o changing of industries o solutions to a problem. • Different techniques to stimulate creativity, e.g.: o TGROW (topic, goal, reality, options, will) o the journalistic six: asking who, why, what, where, when, how o SWOT (strengths, weaknesses, opportunities, threats) analysis o mind mapping, visualisation, storytelling, lateral thinking, encouraging others to offer suggestions and ideas. • Refining by assessing whether an idea will contribute to, e.g.: o meeting market needs o meeting needs of the business environment o increased turnover o increased brand awareness o increased social capital o meeting business aims and objectives o meeting customer needs o filling a gap in the market. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C1 of Unit 3: Enterprise and Entrepreneurship in the eSports Industry. The content of the session includes; Executive summary, e.g. vision, purpose, summary of proposition, outline of rewards and key performance indicators (KPIs). • SMART objectives and budget. • The product/service. • Resources, e.g. technological, human, intangible, physical, logistics. • The analysis of the external enterprise environment, e.g. PESTLE (Political, Economic, Social, Technological, Legal and Environmental). • Summary of market research: o customer base o competitors o potential market share. • The marketing plan: o routes to market o promotion. • The financial plan: o finance o funding. • Risk analysis, including contingency planning. • Appendices, e.g. personal profile of the owner, decision-making and reporting structures within the enterprise, advisers, influencers, supporters, market research data. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B3 and B4 of Unit 3: Enterprise and Entrepreneurship in eSports. The unit covers the following topics; B3 Types of research • Qualitative and quantitative research. • Primary research, e.g. surveys, questionnaires, observations, e-marketing, focus groups, pilot research. • Secondary research, e.g. sales records, website monitoring, accounting records, surveys, users, followers, government statistics and agendas, competitor reports, specialist market intelligence agencies such as Mintel. B4 Appropriateness and review of market research findings • Appropriateness, e.g. cost, accuracy, relevance, timelines, response rates. • Review: analysis and interpretation of primary and secondary research using graphical and text format. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 of Unit 3: Enterprise and Entrepreneurship in the eSport Industry. The session covers; Selection of appropriate SMART objectives, e.g. understanding customer wants and needs, developing new products, profitability, brand awareness and market share, diversification, brand awareness and loyalty, sales volume, spectator volume, increasing efficiency, adapting elements of the physical experience, adapting processes to better meet needs Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson covers C5 of BTEC Level 3 eSports Unit 3: Enterprise and Entrepreneurship in the eSports Industry, including; Numbered sections. • Consistent use of fonts, headings and page numbering. • Layout and use of graphics, charts and diagrams.

This full lesson covers C3 of Unit 3: Enterprise and Entrepreneurship in the Esports Industry, including; Content of the marketing message and timelines. • Selection of an appropriate marketing mix (product, price, place, promotion). • Promotional mix, • The Ansoff Matrix • Merchandising. • Branding • Ecommerce • Networking within the esports ecosystem Images removed for copywrite reasons, you will need to add your own images e.g. business logos.